Higher Ed Taglines
I'm having the print copywriting students develop ads for "Salem State University" today. I came across a great resource: "HigherEdTaglines.com," a database that collects slogans and mottoes from colleges and universities. Most higher ed taglines are pretty sad, revolving around cliched themes ("journeys") and/or overused keywords ("excellence"). Salem State's current slogan (one of the few actually tagged as a service mark) is "Educating you for life." This line has the benefit of focusing on SSC's mission of supporting life-long learning (unsurprisingly, a very common theme among institutions of higher ed). It is interpreted differently, however, by students who have been here for five years without graduating....








